So I took my eleven year-old shopping for some new clothes with my mom. After going to a couple of stores, we went to the place where we generally have more success (for school clothes): Abercrombie (not to be confused with Abercrombie & Fitch - the store for teenagers). This is the store that is marketed to KIDS.
We walked around. Found some very cute shirts, shorts, tee-shirts, etc. My daughter didn’t want anything from there today (odd!), but on our way out of the store - I noticed something: The mannequins were ALL intentionally styled to have the shirts unbuttoned very LOW.
I asked the young teenager salesperson if I could talk to a manager (as I had questions about this). I was nice. So was the manager. I asked how old the target customer of this store is - “the upper range ends at 14.”
I asked why all of the mannequins how their shirts unbuttoned so low.
“Corporate dictates this to us.”
We started shopping in this store when my daughter was 9 (maybe late 8’s). I just think that the store could be a TAD more tasteful and represent it’s clothing to CHILDREN in a more appropriate manner.
I’m not a prude - seriously, but even my daughter thought that the store should be more appropriate (and that wasn’t because I told her this). My mom had her out of the store before I really went around taking pictures of their mannequins.
I’m sure there is worse in the world and that I’m trying Very Hard to shelter her from tons of exposure to sexually explicit, overt impressions. I think it’s my responsibility to keep an eleven year old as young as I can for as long as I can. She’s got enough peer pressure in her new middle school to grow up.
We discussed today that I’m going to shop for her online and return stuff she Doesn’t Like (which hopefully, won’t be Everything Mom Likes). Once the new clothes arrive at home, she’ll be able to see them mixed in with her current wardrobe. Overall, I’m hoping that removing the pressure of shopping in a store (with all of those impulse pressures) will be healthier for our over-protective, sheltering mother/preteen-growing-up-too-fast daughter relationship. Don’t EVEN get me
started on the fact that the mannequins even have developed breasts!! No pressure.
Every One Is This Unbuttoned.
That’s a directive from some corporate marketing person - who’s kid either hasn’t gotten to the tender age of ten or eleven yet and so they don’t realize how impressionable they are,
OR
They don’t have kids yet - and DON’T CARE about the message that this is sending,
OR
They have kids that are already all grown up and so, they don’t remember how YOUNG the age of
ten and eleven really is.
They have the buttons. Soooo . . . someone there realizes that they NEED the buttons. Where is the disconnect between these two departments? The clothing designer gave these clothes buttons. Is that designer upset that the store merchandising stylist doesn’t take into consideration that buttons on clothing for the younger demographic are intended to be used?
I’m purposefully NOT continuing down the path of questioning the fit of the clothing used on the
mannequins, but really - I am pretty curious about why Super Tight in preteen wear is more stylish.
I guess only the folks at Corporate know these answers for sure.
Abercrombie - if you’re going to have a store for KIDS, then please let them be KIDS and button
up your shirts!!!